http://www.research.uOttawa.ca/excellence-discoveries.html From cardiovascular disease to second-language acquisition, the breadth and range of the University of Ottawa’s research impacts the daily lives of Canadians across the country and people around the world. Read these short profiles to discover more about uOttawa’s current research—and what could be the next major breakthrough! en-ca Copyright University of Ottawa http://www.research.uOttawa.ca/excellence-discoveries-details_150.html
Strong brands have strong identities, according to Michael Mulvey, assistant professor of marketing in the Telfer School of Management. Trying to win over consumers has become an identity contest where people make choices based on identity concerns and the nature of the emotionally-charged consumption experience promised by the brand.

In order to create an effective representation, an appropriate image must be identified for the brand, the consumer, and the consumer-brand relationship. Marketers need to become “symbol-minded” and draw upon archetypes to use as models of identity. Success requires an alignment between customer and brand archetypes to create a coherent whole.

The meaningfulness of competing brand identities is sharpened when put into a system: compare Pepsi’s youthful exuberance with Coke’s stoic traditionalism.

Michael Mulvey
Telfer School of Management
613-562-5800, ext. 4571
mulvey@telfer.uOttawa.ca]]> http://www.research.uOttawa.ca/excellence-discoveries-details_150.html Tue, 08 Jan 2008 18:00:00 -0500 http://www.research.uOttawa.ca/excellence-discoveries-details_149.html
As Research Director at the Centre for Interdisciplinary Research on Citizenship and Minorities (CIRCEM), she is particularly interested by francophone minorities and the effect of the environment on social practices and political identity.

Gilbert is essentially preoccupied with the impact of these minorities on social practices and cultural identity. From 2002 to 2006, she undertook extensive field work in order to better understand the processes leading to the vitality of francophone communities across the country. She is currently working on a book about the various dimensions of the communities’ dynamism.

In the next few years, she will closely examine the representation of the francophone community in the Ottawa region.

Anne Gilbert, Department of Geography
Office: (613) 562-5800, ext. 1045
agilbert@uOttawa.ca]]> http://www.research.uOttawa.ca/excellence-discoveries-details_149.html Thu, 01 Nov 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_148.html
Some long-term homes have designed special units to help reduce these disruptive behaviors and increase residents’ quality of life.

Designs often include barrier-free rooms and corridors, homey environments, common living rooms to encourage interaction, safe outdoor areas, and kitchens with open access to residents.
Linda Garcia, the Director of the Audiology and Speech-Language Pathology Program, is involved in a study aimed at demonstrating the extent to which architectural design features relate to the levels of disruptive behaviors in patients with dementia. The goal is to develop a theory about whether the social and personal environments found within these settings promote greater positive interactions among residents, staff, and visitors. The study is set in locations in Toronto, Calgary and Ottawa and was funded by the Alzheimer Society of Canada.

Garcia and her research partners measured the behavior and severity of dementia, gathered information about architectural design features, looked at incidence reports and staffing levels, examined communication skills between staff and residents, gauged noise level, conducted focus groups and observed residents in these environments. The data is still being analyzed, but so far Garcia and her colleagues have found that one of the most important elements for improved quality of life relates to the approach and consistency demonstrated by the staff.]]> http://www.research.uOttawa.ca/excellence-discoveries-details_148.html Thu, 11 Oct 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_147.html
Associate professor Penelope Simons’ work examines international corporate governance and, in particular, the regulation of the human rights impacts of transnational corporate activities and the intersection between human rights, international economic law and transnational corporate activity.

Simons co-authored a paper examining the international legal responsibility of home states for violations of human rights by transnational corporate actors operating in other countries. Presently, Simons is working on a manuscript for a book with University of Toronto law professor Audrey Macklin and Georgette Gagnon, a Toronto human rights lawyer. The book is due to be published in 2008 and investigates the governance gap in relation to the accountability of transnational corporations operating in conflict zones or repressive regimes for violations of international human rights standards, and develops a case for home state regulation.

The original research was funded by a grant from the Law Commission of Canada and the Social Sciences and Humanities Research Council.

In addition, Simons is currently writing a paper examining the relationship between right to adequate food, the World Trade Organization Agreement on Agriculture, and transnational corporate activity in agricultural markets.

Penelope Simons, Faculty of Law, Common Law Section and member of the Human Rights Research and Education Centre
Tel: 613-562-5800, ext. 3071
E-mail: Penelope.Simons@uOttawa.ca]]> http://www.research.uOttawa.ca/excellence-discoveries-details_147.html Fri, 28 Sep 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_146.html
The International Criminal Tribunal for Rwanda has completed only 33 cases since trials began in 1997 and has spent about $1 billion. National courts, though cheaper and faster to run, would still take over 100 years to try all those suspected of involvement in the 1994 mass killings.

The government created popular courts based on a traditional mechanism known as gacaca, whereby the accused are judged and sentenced by non-jurists in their own communities — a controversial move.

Stephen Brown, an associate professor in uOttawa’s School of Political Studies, is researching transitional and traditional justice in Rwanda as part of a larger project led by Professor Chandra Lekha Sriram, director of the University of East London's Centre on Human Rights in Conflict, and funded by the British Academy. The project investigates post-conflict peace building, focusing on the rule of law. It’s particularly interested in the international community’s contributions.

Brown previously conducted research in Rwanda in 2004 on behalf of the International Development Research Centre.

Stephen Brown, School of Political Studies
Tel.: 613-562-5800, ext. 1896
E-mail: brown@uOttawa.ca

The International Day of Peace is September 21.]]> http://www.research.uOttawa.ca/excellence-discoveries-details_146.html Fri, 21 Sep 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_145.html
Mathew Paterson, associate professor, School of Political Studies
Tel.: 613-562-5800, ext. 1716
Email: mpaterso@uOttawa.ca

Professor Paterson’s most recent book can be found at http://www.cambridge.org/catalogue/catalogue.asp?isbn=9780521870801.

The International Day for the Preservation of the Ozone Layer is on September 16.
]]> http://www.research.uOttawa.ca/excellence-discoveries-details_145.html Fri, 14 Sep 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_144.html
Andrew Donskov, F.R.S.C., is a Distinguished University Professor and Director of the Slavic Research Group at the University of Ottawa.
Telephone: 613-562-5800, ext. 1007
E-Mail: slavicre@uOttawa.ca

International Literacy Day is September 8.]]> http://www.research.uOttawa.ca/excellence-discoveries-details_144.html Fri, 07 Sep 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_143.html
Eric Allina-Pisano, Associate Professor at the Master’s Program in International Development and Globalization and Department of History
Telephone: 613-562-5800 ext. 4426
E-Mail: eallinap@uOttawa.ca

The International Day for the Remembrance of the Slave Trade and its Abolition is on August 23.]]> http://www.research.uOttawa.ca/excellence-discoveries-details_143.html Mon, 20 Aug 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_142.html
Audrey Giles, School of Human Kinetics
Phone: 613-562-5800, ext. 2988
E-mail: audrey.giles@uOttawa.ca

National Drowning Prevention Week is from July 15- 22, 2007
]]> http://www.research.uOttawa.ca/excellence-discoveries-details_142.html Mon, 16 Jul 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_141.html
Brian Ray, Department of Geography
Phone: 613-562-5800, ext. 1044
E-mail: bray@uottawa.ca]]> http://www.research.uOttawa.ca/excellence-discoveries-details_141.html Mon, 18 Jun 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_140.html
Stavros Tavoularis, Professor, Department of Mechanical Engineering
Tel: 613-562-5800 x 6271
E-mail: tav@eng.uOttawa.ca

June 5 is World Environment Day.]]> http://www.research.uOttawa.ca/excellence-discoveries-details_140.html Mon, 11 Jun 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_139.html
Marie-Blanche Tahon, Professor, Department of Sociology and Anthropology
Tel: (613) 562-5800, ext. 2830
E-mail: mbtahon@uOttawa.ca

June 4 is International Day Against Homophobia.
]]> http://www.research.uOttawa.ca/excellence-discoveries-details_139.html Mon, 04 Jun 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_138.html
Scott Simon, Department of Sociology and Anthropology
Tel: 613-562-5800 x 1363
E-mail: ssimon@uOttawa.ca

May is Asian Heritage Month.]]> http://www.research.uOttawa.ca/excellence-discoveries-details_138.html Mon, 28 May 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_137.html
Jeremy Kerr, Associate Professor, Department of Biology
Tel: 613-562-5800 ext. 4577
E-mail: jkerr@uottawa.ca

May 22 is International Day for Biological Diversity]]> http://www.research.uOttawa.ca/excellence-discoveries-details_137.html Tue, 22 May 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_136.html www.violapolomeno.com.

May 12 is International Nurses Day.]]> http://www.research.uOttawa.ca/excellence-discoveries-details_136.html Fri, 11 May 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_135.html
Olga Pulido, Professor, Department of Pathology and Laboratory Medicine / Health Canada
Tel: (613) 957-0995
e-mail: Olga_Pulido@hc-sc.gc.ca

May is Food Health Awareness Month.]]> http://www.research.uOttawa.ca/excellence-discoveries-details_135.html Mon, 30 Apr 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_134.html
Dr. Marc Dubé, Chair and Associate Professor, Department of Chemical Engineering
tel: (613) 562-5920
e-mail: Marc.Dube@UOttawa.ca]]> http://www.research.uOttawa.ca/excellence-discoveries-details_134.html Mon, 23 Apr 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_133.html
Ivan L’Heureux, Professor, Department of Physics
tel: 613-562-5800 x 6770
e-mail: ilheureu@physics.uottawa.ca]]> http://www.research.uOttawa.ca/excellence-discoveries-details_133.html Mon, 16 Apr 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_132.html
Javier B. Giorgi, Assistant Professor, Department of Chemistry
Telephone: (613) 562 5800 x 6037
Email: javier.giorgi@science.uottawa.ca]]> http://www.research.uOttawa.ca/excellence-discoveries-details_132.html Mon, 02 Apr 2007 18:00:00 -0400 http://www.research.uOttawa.ca/excellence-discoveries-details_131.html
Laurent Lapierre, Assistant Professor, School of Management
Telephone: (613) 562-5800 x 4914
Email: lapierre@management.uOttawa.ca]]> http://www.research.uOttawa.ca/excellence-discoveries-details_131.html Mon, 12 Mar 2007 18:00:00 -0400